Google Ads Optimisation: Including both a lower-value event (like a £1 signup) and a higher-value…Including both a lower-value event (like a £1 signup) and a higher-value event (like a £48 purchase) in your Google Ads campaign can help…Oct 21, 2024Oct 21, 2024
Unlocking Growth: How Headspace Used the Freemium Model to Boost Downloads and SubscriptionsHeadspace, the renowned meditation app, has successfully leveraged the freemium business model combined with robust digital marketing…May 31, 2024May 31, 2024
Building a Community: How Etsy Engaged Sellers and Buyers Through Email and Social MediaEtsy has carved out a unique niche in the e-commerce world by fostering a strong sense of community among its sellers and buyers. By…May 31, 2024May 31, 2024
Optimising User Experience: How Booking.com Boosted Conversions with A/B TestingBooking.com has become a dominant force in the online travel industry by continuously optimizing its user experience through A/B testing…May 31, 2024May 31, 2024
Tap to Shop: How H&M Revolutionised Social Commerce with Shoppable PostsH&M, the global fashion retailer, has made significant strides in social commerce by integrating shoppable posts into their social media…May 31, 2024May 31, 2024
Refer and Grow: How Dropbox Achieved Explosive Growth Through Smart ReferralsDropbox’s phenomenal growth is a textbook example of how a well-executed smart referral program can drive exponential user acquisition. By…May 31, 2024May 31, 2024
Deal Your Way to Success: How Groupon Grew Through Smart Email Marketing and Daily DealsGroupon revolutionised the daily deal market with its innovative use of smart email marketing, driving massive subscriber growth and…May 31, 2024May 31, 2024
Delivering WOW: How Zappos Built Loyalty Through Stellar Service and Social Media SavvyZappos, an online retail giant, has become synonymous with exceptional customer service and effective social media engagement. This…May 31, 2024May 31, 2024
Roasting the Competition: How Wendy’s Became the Queen of Social Media EngagementWendy’s has taken social media by storm with its witty, humorous, and often snarky interactions to become the queen of social media…May 30, 2024May 30, 2024
Tune In and Cash In: How Squarespace Dominated Podcast Advertising to Drive Sign-UpsIn the world of digital marketing, Squarespace stands out for its innovative use of podcast advertising to reach niche audiences and drive…May 30, 2024May 30, 2024
